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Why older Hispanics are the key to unlocking the Latino market

Why older Hispanics are the key to unlocking the Latino market
 - Media and marketers are paying a lot of attention to Millennial Latinos these days, and rightly so – they're at the forefront of ... Comprising 10% of their age cohort, they are projected to make up 24% (or 42 million people) by 2060.

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