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miércoles, 28 de junio de 2017

Donald Trump name to be removed from Toronto hotel, condo tower

Donald Trump name to be removed from Toronto hotel, condo tower
- Toronto’s Trump International Hotel and Tower will soon no longer bear the Trump name, a change experts say is likely the result of the U.S. president alienating customers who disagree with his politics.
JCF Capital, the new owner of the hotel and condominium tower, said Tuesday that it has reached an agreement with a unit of the Trump Organization to buy out management contracts for the property for an undisclosed amount.


While U.S. President Donald Trump never owned the building, his Trump Organization licensed his name to and operated the property, which has struggled financially and been the focus of a long-running legal battle after opening in 2012.
The rebranding is likely a business move as Trump’s brand was probably hurting demand, said Pankaj Aggarwal, a marketing professor at the University of Toronto-Scarborough, adding that the tower’s Canadian location adds to the case.